It is a fact that more than 90% of online traffic is generated by search engines. This means that it is your job to get the top ranking on these search engines so that people can find you. It is also important that your website be the first choice among many other websites on the same subject. It would be useless to list all the important factors which you need to consider while designing your website. However, it is possible to have a little better search engine rankings even if your site is not designed to the highest standard.
One thing that must be given importance is to design your website to be as search engine friendly as possible. There are a lot of things that are required to be considered while designing your website. You must ensure that there are enough keywords on your website page that is related to the subject which you are dealing with. There must be appropriate header tags, footer tags, etc. If these things are done properly then it will be possible for the search engine to search your site as per their requirements. It is very important that your website is easy to navigate.
The only thing which is required to be taken care of while designing your website is to make it as search engine friendly as possible. It is always better to go for a static site that is more SEO-friendly. So if you want to take care of this factor there are a lot of benefits which you get. There are a lot of books and website articles which give tips about making your site SEO-friendly.