More small businesses than ever are looking to establish a website presence in order to market their business, products and services. However, you just can’t think of any reason why having a website would benefit you. Especially when the majority of your customers are local and/or you are doing just fine using social media. Below are 5 reasons why you don’t need your own website, as well as how you could benefit from having your own website:
1). I don’t have a service or product I would like to sell.
With a website:
- Potential customers can obtain information about your product within minutes
- Provide a map and directions, showing people how to get to your physical store.
- Allow your customers to order from the convenience of their home
2). I don’t want to let too many people know about my business and/or organization.
With a website:
- Reach more people than by handing out your business card.
- Serves as an online brochure, that you can update immediately.
- Add your website visitors to your mailing list or newsletter.
3). I don’t have customers who have questions or need my support.
With a website:
- Your information is available 24 hours a day 7 days a week.
- You provide answers to Frequently Asked Questions (FAQs).
- Your phone number, social media profiles and address can be listed so customers can contact you.
4). I don’t want feedback from my customers.
With a website:
- Use a feedback form to make it easy for your customers to give you their input.
- Conduct online product surveys.
- Conduct customer service surveys to find out how you can improve.
5). I don’t need a website when my social media platforms (i.e. Facebook, etc…), has thousands of followers.
With a website:
- You own it, control it and no one can lock you out or delete your account.
- You can customize it to fit your target audience.
- You can integrate your social media profiles and direct everyone to your website.
Bonus Reason
6). I don’t need to share information with other locations, salespeople on the road, etc.
With a website:
- Create password protected pages so important information can be downloaded.
- Transfer document via website is cheaper and faster than by UPS, FedEx, etc.
- Unlike email attachments, there is no file size limit!
If you find that the above applies to you, then creating a website is not for you at this time. However, if you see how “With a Website” your sales, visibility and overall customer experience will benefit by having a Website presence, then you should make creating a website a priority.
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